PR is kind of magic
Stories – and particularly media stories – transform the way people think and feel about us. They establish our authority and fast track the ‘know, like and trust’ factor that customers and clients journey through when they’re choosing to purchase our products or work with us.
This year, stop limiting your opportunity for expansion and growth, and start meeting the goals you’ve set for yourself by investing in your learning and amplification – and start telling your story.
H
Hack Your Own PR
Want to make an impact? Leave a lasting impression? Shine a great big ol’ spotlight on all your business, next-level service offering or product? Want to save $5000 per month in agency fees? Are you ready to dive headfirst into the media landscape and watch your reputation grow, your reach expand and your business scale to the next level? My signature Hack Your Own PR program is a 4-module online PR coaching course designed to do all of the above.
My clients have appeared in…
Broadsheet and Russh and Country Style andThe Project and Sunrise and Smart Company and Gourmet Traveller and The Guardian and Good Weekend and The Age and The Australian and Mamamia and Forbes and Delicious and 7Plus and Channel 10 and Body + Soul and Pedestrian TV
Ready yourself with my resource bank…
H ey, I'm Odette! I’m a publicist, educator and PR mentor helping small businesses navigate the media landscape so that they can score media coverage in Australia’s leading news outlets and avoid expensive PR agency retainers and cold hard rejection or radio silence.
-
An 8-week online PR coaching course designed for entrepreneurs & small business owners. My PR program will give you a deep understanding of the media landscape and all of the tips and tricks that I’ve learned over the past 15 years in the industry (read: these are the exact methods that I use to secure headline coverage for clients every day!). Private programs are available upon request. Learn more
-
Sometimes, you simply don’t have time to do all of the planning and research and instead, you’re ready to pitch and build relationships. That’s where the Custom Media Kit comes in. It’s an influential and effective toolkit for winning headlines across traditional and digital media. Learn more
-
Got a problem that you can’t quite move past? Ready for a power session to rapid-fire a new path forward? Work intimately with me on your PR, marketing or digital challenge. We’ll dive into strategy, media angles or business direction to uncover how to boost your business visibility. You’ll receive pitch examples and media contact details plus a recording of our conversation. Learn more
-
Designed around your business needs, I develop bespoke in-person or online media training for your company requirements. Learn more